Have you noticed the changes in characters in advertising and drama?
I just wonder why it has taken about 50 years for advertising and dramas to dare to look at the buyers (sic) as they are.
Few people recognize that the "dramas" are sold to the "advertiser". It's not the advertiser selling its product to the viewer.
The AD wants to be associated with a popular drama. The drama relates to the product.
A drama has to be inclusive, also. TV has been 'inclusive' for 50 years. Every race or language group.
A macho drama gets the gorgeous black actress explaining Viagra, the white guy, and well-tanned 'wife' on vacation to sell a Ford.
Now every program must include some other subset of human life: blind, hearing impaired, crippled, missing limb, wheelchair-bound and the list goes on.
Then there are the social differences.
The AD that made me wonder. That was where the two Dads were explaining why their son should eat his veggies.
I can't remember the product. I am an analyst. I see stuff. I comment.
