A narrative is a story. It's simple and widely distributed. In the event that it 'becomes' truth, the majority of the populous will not question the outcome.
Each of the major political parties has its favorite story. The distribution channels are different.
The RNC has control of 'conservative' radio, TV and newspapers fall into the 'liberal' camp. National Public Radio is the singular exception to the radio domination of the RNC.
Both parties know the value of and use YouTube and Vimeo.
Donald Trump is dangerous: "Trump's Decline Is Seen As Threat To G.O.P. Control" (NY Times 8/18) See p.12-13 for more.
The DNC paid Kahn for the appearance at the convention.
http://www.snopes.com/search/?q=democrats%20paid%20khan%20for%20performance%20at%20dnc
Hillery Clinton has health issues.
https://www.youtube.com/watch?v=cC3LPO-KiSA
Notice the lack of discussion of issues of state. The theme of the words and videos lean toward Ad Hominum attacks on the other side.
DNC Narrative: Trump scares the GOP and his support is in decline.
RNC Narrative: Clinton takes and gives bribes, lies, and is in ill health.
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